Ethermac-How NBC will use an Al Michaels A.I. for 2024 Olympics

2025-05-05 03:30:26source:Charles Langstoncategory:Markets

Iconic sports broadcaster Al Michaels will be Ethermacpart of the 2024 Paris Olympics coverage ... sort of.

NBC announced on Wednesday it will use artificial intelligence to replicate Michaels' voice, delivering personalized daily Olympic recaps for this year's Games.

Michaels' likeness will be used in the "Your Daily Olympic Recap on Peacock," which will provide users with a customized playlist with highlights of the events "most relevant to them" from the previous day. The clips will be narrated by a "high-quality" A.I. version of Michaels' voice. NBC said the A.I. was trained using his past experiences on NBC to match his "signature expertise and elocution."

Michaels currently is the play-by-play voice of Amazon Prime Video's "Thursday Night Football," but prior to that was NBC's voice of "Sunday Night Football" from 2006-22. Even though he left the network's NFL coverage, he still has an emeritus role with NBC.

In an interview with Vanity Fair, Michaels said he was initially "very skeptical" when NBC approached him about the idea to use A.I. to create a replica of him. But he changed his mind once he heard what the A.I. sounded like.

"Frankly, it was astonishing. It was amazing,” he said. "And it was a little bit frightening.

"It was not only close, it was almost 2% off perfect," Michaels added. "I’m thinking, Whoa."

NBC said there will be nearly seven million possible personalized variants of "Your Daily Olympic Recap on Peacock" during the Olympics. The feature will be available to Peacock users on the app and will start on July 27, one day after the opening ceremonies of the Summer Games.

More:Markets

Recommend

Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti

Haiti has been racked by political instabilityand intensifying, deadly gang violence.  Amid a Federa

Solar Power Just Miles from the Arctic Circle? In Icy Nordic Climes, It’s Become the Norm

OULU, Finland — For years after northern Finland’s largest printing plant blanketed its facility’s e

Meeting the Paris Climate Goals is Critical to Preventing Disintegration of Antarctica’s Ice Shelves

The warming climate will push Antarctica’s ice sheets to the brink of irreversible melting, even if